Jeff Schenck
Imperia Caviar
Lead Generation, Content Creation, Marketing Strategy, Analytics Reporting, A/B Testing, Email Marketing, Paid Media Management, & Social Media Advertising
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I crafted a marketing strategy focused on evoking luxury and exclusivity through the use of gold and black design elements, both in visuals and messaging. The high-end, elegant aesthetic was carefully chosen to resonate with discerning customers seeking premium experiences.
Marketing Luxury
By emphasizing luxury, quality, and sustainability in every campaign, we enhanced brand appeal, leading to a 32% increase in sales. This refined approach successfully elevated Imperia’s market presence, positioning it as a leader in the premium caviar industry.
I developed a high-end social media strategy, focusing on premium audience targeting through platforms like Instagram, Google Ads, and Facebook. By creating detailed personas and utilizing demographic targeting, I ensured that the content resonated with affluent customers who value luxury and exclusivity. This approach allowed us to effectively reach our target market, driving increased engagement and conversions. The visual content and ad messaging were tailored to reflect the brand’s high-end positioning, elevating both brand awareness and sales.
Social Media Content
High Quality Images
I emphasized the importance of using elegantly framed, high-resolution imagery to capture the brand’s luxurious essence. Each product was showcased through meticulously crafted photos that highlighted the rich textures and premium quality of the caviar. High-quality visuals were crucial in reinforcing the brand’s upscale positioning, drawing in an affluent audience, and creating a desire for indulgence. These images played a key role in marketing efforts across social media, websites, and ad campaigns, contributing to increased engagement and sales.
