Jeff Schenck
Metalluminati
Full Brand Development, Content Creation, Style & Brand Guidelines, Video Editing, Motion Graphics, Marketing Strategy, Social Media Growth, Analytics Reporting, Email Marketing, Ad Buys, Artist Interviews, Tour Management, Graphic Design, Print Marketing, YouTube Channel Growth, Campaign Development, Collaboration with Music Labels and Artists, Event Marketing, Audience Engagement, Merchandise Design, and Partnership Development.
As the founder of Metalluminati, I spearheaded all content creation and brand development, shaping the company’s unique voice and visual identity within the music industry. From crafting comprehensive style guides to producing music videos, motion graphics, and interviews, I led every aspect of the brand’s growth.
Company Creation
I rocked the music industry by driving dynamic event marketing, booking, and global tour management, handling over 23 international tours. Through engaging digital campaigns and strategic partnerships with artists, labels, and venues, I boosted the YouTube channel to 385,923 views and grew the subscriber base to 1,110. Leading over 84 high-impact projects valued between $120K and $350K, I ensured financial stability through meticulous budgeting, all while fueling the company’s growth and success across the music scene.
Web & Mobile
As the founder of Metalluminati, I was responsible for crafting the entire brand identity, including the creation of the brand colors, style, and overall aesthetic that defined the company. I designed and developed the website from the ground up, ensuring it captured the brand’s bold, edgy feel and catered to the target audience.
The website was built to be visually striking and fully responsive, with optimized mobile versions that delivered a seamless user experience across devices. By unifying design elements and maintaining consistent branding, I established a digital presence that resonated with fans, artists, and industry professionals alike.
Brand Guidelines
As the founder of Metalluminati, I developed comprehensive brand guidelines that captured the essence of the music industry. I created AI-developed music beds, curated custom fonts, and established a sleek black-and-white color palette, highlighted with a rich electric blue accent to add a dynamic edge.
In addition to designing logos and crafting visually striking content, I ensured every element worked cohesively to form a distinct Brand and Style Guide tailored to musical artists. This focused approach not only defined the brand’s identity but also provided a creative foundation that resonated with the industry, helping artists align with Metalluminati’s cutting-edge style.
Video Content
As the founder of Metalluminati, I leveraged persona-based insights and storytelling to develop a dynamic YouTube channel that became a stalwart in the music industry
By combining original music, concert photography, and engaging interviews with musical artists, I created compelling video content that resonated deeply with our audience. This approach not only showcased the unique voices of the artists but also built a strong connection with fans. The channel grew to over 1,000 subscribers and garnered 385,923 views, establishing Metalluminati as a trusted and influential presence in the music scene.
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YouTube Header
Brand Consistency
As the founder of Metalluminati, I ensured brand consistency across all platforms by meticulously crafting the copy, voice, messaging, music, and design. Every element was aligned to create a unified and recognizable brand identity. From the bold and authentic tone in the messaging to the custom music beds and edgy visual designs, I maintained a consistent aesthetic that resonated with the target audience. This cohesive approach, encompassing both written and visual content, reinforced Metalluminati’s presence in the music industry, fostering trust and recognition while engaging fans and artists alike.
Video Formats
At Metalluminati, I maximized video content by leveraging both YouTube and vertical formats to engage diverse audiences. I created long-form videos for YouTube, then strategically clipped key moments into bite-sized pieces for Reels, Stories, and TikTok, allowing us to reach followers across various platforms. This multi-format approach enhanced content accessibility and visibility, driving higher engagement and interaction. By using platform-specific techniques, I ensured the storytelling remained impactful, whether through in-depth YouTube videos or quick, visually captivating vertical content for social media.
Ads & Analytics
At Metalluminati, I led the development of highly targeted ad campaigns by leveraging Google Ads, social media platforms, and analytics to drive engagement and growth. Using persona marketing, I crafted tailored messaging and compelling stories that connected with our audience on a deeper level. Through A/B testing and data-driven insights, I continuously optimized ad performance, refining copy, visuals, and targeting strategies to maximize ROI. By utilizing Google Analytics, we monitored campaign effectiveness in real time, adjusting tactics to improve conversions and user engagement. This comprehensive approach allowed us to build a strong digital presence, effectively reach new audiences, and solidify Metalluminati’s standing in the music industry.
Tours & Event Marketing
As the founder of Metalluminati, I spearheaded the touring and traditional printing efforts for numerous international acts, working closely with sponsors and venues across the globe. I created custom tour posters and artwork designed specifically for both web (RGB) and print (CMYK) formats, ensuring high-quality visuals for each medium. Additionally, I developed relative blanks that allowed local venues to add their own supporting acts, streamlining the promotional process. My work extended to creating social media headers and branded graphics for band, artist, and venue pages, ensuring consistent promotion across platforms. These efforts strengthened our partnerships with venues, sponsors, and artists, enhancing the reach and impact of every tour.