Jeff Schenck · Chief Branding Strategist & CCTO
Everyone is producing more than ever. Almost no one is saying anything.
I work with senior leaders who know their brand should be doing more, and need someone who can see exactly why it isn't.
The system behind the work
Most of what I deliver is not an asset, it is a system. Model Context Protocol servers put every generation tool behind a single interface, a reasoning core holds the brand, agents do the specialist thinking, and orchestration ships it. The part that matters is the return path. Reach and retention data comes back, gets synthesised into what actually moved, and is encoded into vault memory that the core reads on the next brief. The system does not just run. It compounds.
Performance data returns to the core. Every cycle starts better informed than the last.
01RecordCareer totals
Trusted by teams from startup to enterprise
02The argument
AI made execution cheap. Meaning is now the advantage.
AI handles production. Distribution. Optimization. What it cannot handle is the why. Why a brand exists. What it refuses to be. How it makes people feel when the transaction ends. That is a philosophical architecture, and it is what I build.
I am Jeff Schenck, a Chief Branding Strategist and Chief Creative Technology Officer. I decide what a brand means, then build the AI systems and workflow automation that hold that meaning across everything it produces. Fifteen years, 130+ projects, more than $20M generated across all clients, in healthcare, EdTech, SaaS, entertainment, and nonprofit.
04Four ways inOne standard
One recommendation I will defend.
Three weeks. Competitive alternatives, only-ness, the category read, and a message architecture. Half the fee credits back if you commission Architecture within sixty days.
Start with the diagnostic ADVISORY · BOUNDED · $38,500The full brand system your team executes against.
Six to eight weeks. Positioning, strategic narrative, naming and architecture, message system, rollout spec. The engagement the Diagnostic qualifies you for.
Scope the architecture ADVISORY · STANDING · FROM $6,500/MOSenior leadership inside your org, without the hire.
Three seats, tiered by what I own. Advisory Seat holds the standard. Embedded Officer owns brand and marketing strategy. Full Mandate adds the creative-technology stack.
Meet the seat SYSTEMS · BOUNDED · 2 WEEKSTwo weeks. One process. Handed back running.
The fastest way to see how I work. I take the process eating your team’s week and rebuild it as an automated system they own and can run without me. The Systems Engine pillar’s bounded first-step.
See how the sprint works05The Creative ShiftEvery 2 weeks
A biweekly argument for brands that want to mean something.
Short, sharp essays on brand strategy, positioning, and the difference between producing more and saying something. No fluff, no funnels.
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06QuestionsStraight answers
The honest version of what I do, what the seat is called, and what it costs.
What is a Chief Creative Technology Officer?
A Chief Creative Technology Officer owns the place where brand judgment meets the systems that produce the work. Not the person who buys the AI tools, and not the person who writes the tagline. The one who decides what the brand means, then designs the workflows, models, and automations that make every downstream asset come out on-brand at volume. It is a seat most companies have not named yet, which is exactly why the work keeps falling through the cracks. Here is the full definition.
Why not just hire a CMO?
You can, and plenty of good ones exist. But CMO is a catch-all. It covers demand gen, comms, product marketing, and ops, and most of that is executable by a competent team once the strategy is right. The scarce part sits above it and below it: what the brand actually means, and the automated systems that hold that meaning across thousands of AI-generated assets. That is the work I take.
Brand strategy vs. marketing strategy?
Marketing strategy decides which channels you use and what you spend. Brand strategy decides what you mean, who you are for, and what you refuse to be. Marketing built on unresolved brand strategy is exactly why teams produce more every quarter and move nothing.
How do you work with clients?
Four ways. A two-week Sprint that takes one broken process apart and hands it back as an automated system your team owns. Fractional brand and creative-technology leadership inside your organization. A focused brand strategy engagement: diagnosis, architecture, execution. Or workflow architecture and mentoring, where I build the AI systems and then train your people to run them.
What does this cost vs. a full-time executive?
A full-time executive at this level runs roughly $200,000 to $300,000 in base salary before equity and benefits. I work fractionally, so you get the seniority immediately at a fraction of that, scoped to the work rather than the calendar. Sprints are fixed-fee. Retainers are monthly. Either can convert into something larger.
What industries have you worked in?
More than ten. Healthcare, EdTech, SaaS, entertainment, consumer, food and hospitality, and nonprofit. 130+ projects, B2B and B2C, startup through enterprise, and more than $20 million generated across all of them.
07Start
If your brand should be working harder than it is,
I want to hear about it.
No forms. No funnels. One direct conversation.