Marketing · Sponsorship
Edison Awards
Content for innovators: spotlighting the world's most innovative minds across every category.
- Content, social, video, and event marketing
- Google Ads · Email · Print · Brand strategy
Cutting-edge content built to spotlight the world's most innovative minds and inventions, and to amplify groundbreaking nominees across every channel.
Content for Innovators
At the Edison Awards, I crafted content designed to spotlight the world's most innovative minds and inventions, developing videos, social campaigns, and email strategies, and navigating Google Ads and Google Grant Ads to amplify groundbreaking nominees. The challenge was engaging a diverse set of categories, from tech to healthcare, with tailored messaging that resonated with each audience, blending creativity with data-driven insight so every invention got the attention it deserved.
Video, Email, and Social
I created video content that captured the essence of the event, from dynamic motion graphics to meticulously designed lower thirds identifying red-carpet attendees, every element held to strict style guidelines. Alongside it, email and social campaigns paired eye-catching graphics with targeted messaging that boosted nominations and deepened connections with the community of innovators, amplifying the awards across platforms.
Print and Purpose
The print and marketing work promoted the event and championed its initiatives: the Young Edison Awards Challenge encouraging the next generation, the Lewis Latimer Fellowship opening opportunities for innovators of color, and hurricane-support awareness efforts. Visually compelling, purpose-driven design carried the altruistic values at the heart of the Edison Awards.
In Motion
39% increase in sponsor ROI through personalized campaigns and targeted audience segmentation.
Category-tailored storytelling across tech, healthcare, design, and comedy, each audience reached on its own terms.
Purpose-driven campaigns for the Young Edison Challenge and the Lewis Latimer Fellowship.
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