Startup · Brand Launch
Edusity
Launching an education startup from scratch, to 1,500 signups in the first quarter.
- End-to-end startup launch and brand build
- Web · Video · SEO · Email · Ad buys · Social
A ground-up launch for a mentoring and education platform: budgeting, web, brand, and a video-driven campaign that lifted signups 42 percent.
Launch From Scratch
My team and I handled everything from budgeting and web development to SEO optimization, social campaigns, and video production. We carefully crafted marketing strategies to promote Edusity's mentoring and education platform, leveraging email marketing, ad buys, and targeted campaigns to boost visibility.
A Video-Driven Launch
I spearheaded a video-driven launch that combined data analytics, keyword targeting, and persona development with captivating storytelling and exquisite video design. Leaning on Reels and Stories, I rode the social algorithms that prioritize those formats to increase engagement and drive higher conversion rates.
Content, Email, and Mockups
I used segmented email lists to create highly personalized campaigns, tailoring content to specific user segments to drive signups effectively. And I designed website page mockups that were visually striking and strategically optimized for SEO and keyword alignment, setting the platform up to rank and convert from day one.
42% increase in sign-ups from the launch campaign.
1,500 sign-ups in the first quarter.
250,000 unique page users reached across the launch.
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