Founder · Touring
Metalluminati
Founding and building a music-marketing and touring company, from brand identity to 23+ global tours.
- Full brand build and tour marketing
- Identity · Video · YouTube · Ads · Event marketing
As founder, I shaped the voice, the visual identity, and the growth engine, driving global tours, a YouTube channel, and partnerships across the music industry.
Company Creation
As the founder of Metalluminati, I spearheaded all content and brand development, shaping the company's voice and visual identity in the music industry. I drove event marketing, booking, and global tour management across more than 23 international tours, and through digital campaigns and partnerships with artists, labels, and venues, grew the YouTube channel to 385,923 views and 1,110 subscribers. I led over 84 high-impact projects valued between $120K and $350K, holding financial stability through meticulous budgeting.
Brand and Web
I built the entire brand identity, colors, style, and aesthetic, and designed and developed the website from the ground up: visually striking, fully responsive, mobile-optimized. The brand guidelines captured the essence of the industry, AI-developed music beds, custom fonts, and a sleek black-and-white palette with an electric-blue accent, forming a distinct Brand and Style Guide that helped artists align with Metalluminati's cutting-edge style.
Content, Ads, and Tours
I leveraged persona insights and storytelling to build a YouTube channel that became a stalwart in the scene, combining original music, concert photography, and artist interviews, then clipped long-form into Reels, Stories, and TikTok for reach across platforms. Targeted Google and social ad campaigns, refined through A/B testing and analytics, maximized ROI. For touring, I designed custom posters and artwork for web and print, with relative blanks that let local venues add supporting acts, strengthening partnerships across every tour.
23+ international tours managed end to end across global venues.
84 high-impact projects valued between $120K and $350K, held to budget.
385,923 YouTube views and 1,110 subscribers built from a standing start.
If your brand should be working harder than it is,
I want to hear about it.
No forms. No funnels. One direct conversation.