Content · Growth
Professor Services
Rebuilding a design culture and tripling traffic through content and email.
- Content strategy, email, and paid media
- Google Ads · Analytics · Instagram · Email
A culture shift toward top-tier content, paired with a data-driven email and paid-media engine that grew traffic 200 to 300 percent year over year.
Changing the Design Culture
Through workshops and team-building initiatives, I fostered a culture shift toward producing top-tier content that aligned with our brand's standards. This focus on continuous improvement not only elevated design quality but also strengthened collaboration, ultimately driving better results in marketing campaigns and client engagement.
Content, Content, Content
I implemented a problem-solution value framework that met the audience's real challenges head-on, and strengthened the team's storytelling across design, copy, and messaging so every asset earned its place.
Vertical Video and Email
I leaned into Stories, Reels, and vertical formats to ride the algorithm and lift engagement, and redesigned email templates around focused CTAs and exclusive subscriber content to raise opens, click-throughs, and conversions.
Google Ads and Analytics
Integrated campaign management drove traffic through disciplined keyword targeting and constant performance monitoring, lifting traffic 200 to 300 percent over the prior year's monthly averages.
200 to 300% traffic growth versus the prior year's monthly averages.
A rebuilt design culture, workshops and standards that raised content quality across the team.
Higher-converting email, focused CTAs and subscriber-only content that lifted opens and clicks.
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