EdTech · Brand Strategy
The Babb Group
EdTech brand strategy and a full content system that grew organic reach 40%.
- Full brand development, content, and video production
- Google Ads · Analytics · Email · Social · SEO
A complete brand and content system for an EdTech company, built to turn scattered marketing into one cohesive, high-performing engine.
Content That Resonates
Collaborating closely with cross-functional teams, I oversaw the creation of visually stunning and highly engaging multimedia content, videos, graphics, and blogs, that drives results. Using a blend of data-driven decisions and innovative design, I made sure each piece resonated with the target audience while optimizing for SEO, social engagement, and conversions.
Brand Guidelines and Web
I led the integration of color, design, and style guides to strengthen the brand identity, developing comprehensive strategies that stayed consistent across digital media and print. Detailed style guides kept every touchpoint aligned with the company vision, driving growth in sales and audience engagement through cohesive, SEO-driven, audience-centric design.
Video That Converts
I blended creative design with strategic storytelling to craft video that captured attention and boosted traffic. Reels, Stories, and TikTok-style vertical formats engaged audiences dynamically, short-form, shareable content that promoted key services through catchy visuals and clear calls to action.
Ads and Analytics
I paired Google Ads and Google Analytics with strong creative to run powerful campaigns, monitoring performance in real time to fine-tune spend, lift brand visibility, and grow sales through precise targeting.
40% organic growth from an AI-powered creative and content system.
One cohesive brand across digital, print, and social, held to a single style system.
Real-time optimization, campaigns tuned continuously against analytics for higher ROI.
If your brand should be working harder than it is,
I want to hear about it.
No forms. No funnels. One direct conversation.