Full-Funnel · Luxury
Valet Custom
Positioning a custom-cabinetry brand as the premium choice, from showroom tours to a 55% email open rate.
- Full-funnel content and email
- Virtual tours · Blogs · Social · A/B testing
Elegant content and a data-driven email strategy that kept a luxury cabinetry brand connected to high-net-worth clients and shortened the consideration cycle.
Showrooms and Stories
At Valet Custom Cabinets and Closets, I created virtual showroom tours and how-to videos to keep clients connected through the pandemic, showcasing high-end interior design work through interactive walkthroughs and blogs. Those blogs shared design insight and featured customer stories, giving prospective clients inspiration and confidence, while video and written guides strengthened the brand's presence and drove new leads.
Luxury, Rendered
I turned client project images into elegant video, testimonials and walkthroughs of stunning home showcases, that conveyed the brand's white-glove service and craftsmanship. On social, I curated the vast portfolio into visually stunning posts aligned with the brand's high-end reputation, and I wrote blog content that broke down Murphy beds, sliding doors, custom pantries, and dovetail drawers into insight that helped affluent clients envision the work in their own homes.
Email That Performs
I implemented an email strategy built on A/B testing, a three-pane layout, and targeted content. Refining format, CTAs, and segment-specific messaging lifted open rates from 23% to 55%, informative and visually aligned with the luxury image, and the data-driven approach boosted engagement and conversions.
Email open rate lifted from 23% to 55% through A/B testing and a redesigned, segment-targeted format.
Owned the premium position with content built for high-net-worth homeowners and designers.
A shorter consideration cycle, visual case-study content that built trust on high-ticket projects.
If your brand should be working harder than it is,
I want to hear about it.
No forms. No funnels. One direct conversation.