Demand Gen · B2B
Wacom
Turning a creative-hardware catalog into a B2B demand engine.
- Webinar and content marketing
- Email · Social · Video · Enterprise enablement
A comprehensive webinar and content strategy that turned Wacom's creative-professional audience into measurable enterprise pipeline.
Webinar Marketing
I built a comprehensive webinar strategy, engaging banners, emails, and social content to drive attendance, then follow-up emails linking to dedicated landing pages where attendees could access full replays, download resources, and view answers to every question raised. The multi-touch approach kept the audience engaged after the webinar and strengthened Wacom's relationship with potential and existing customers.
Creative That Converts
I designed social banners and email headers built from artists' work to promote the webinars, tuned to grab attention and drive sign-ups, and turned the brand's high-quality catalog into motion-graphic GIFs that gave the products fresh attention on social. For enterprise sales reps, I cut targeted video clips from the catalog to drive product interest inside their email outreach.
Launch and Cleanup
For a new product launch I cut a high-energy sizzle reel, combining stock footage with Wacom's own animation, that captivated the room at the launch party at Orbital Studios. Behind the scenes, I modernized the library: rotoscoping outdated product names frame by frame out of old how-to videos, and rewriting and redesigning dated PDFs and brochures into engaging, on-brand one-sheets.
40% increase in qualified B2B leads through nurture funnels and demand-generation architecture.
A compressed sales cycle via automated webinar and email activation flows for enterprise segments.
Affinity turned into pipeline, a content ecosystem that converted love for the brand into measurable demand.
If your brand should be working harder than it is,
I want to hear about it.
No forms. No funnels. One direct conversation.